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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
Page: 135
Format: pdf

Anything epic requires a strategy, lots of work, and Kristina will teach you how to create meaningful content in Content Strategy for the Web. This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. The Associate Director Web Content Strategy will report to the Director of Internet Communications. How can you realize the value of content while planning for its long-term success? All of the invaluable information that she shared in the first edition is included with numerous new examples. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Online, you build it and it's entirely possible that no-one will ever know, let. With some creativity, a strategy, and commitment, you can master the art and science of content marketing. When I first heard the term “content strategist” a few years ago, I thought, Yay! Key to web charm, to awesomeness online, and we recommend you Do Epic Shit. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. That's what I do—somebody's finally named it. This ain't no Field of Dreams,” one of our clients recently observed.