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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. This ain't no Field of Dreams,” one of our clients recently observed. Edmonton UX book club started its new year with one of the hottest topics in the user experience community: content strategy. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. No longer do people like visiting a retail store and checking out the goods that they want to purchase. We did so by having Kristina Halvorson come and discuss her book, Content Strategy for Web. Shopping habits have changed over the last few years. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. By writing great content with no keyword stuffing, the aim is that people will gladly share your links – so you need to make sure that you use eye-catching headings and that you give real attention to quality. With some creativity, a strategy, and commitment, you can master the art and science of content marketing. Online, you build it and it's entirely possible that no-one will ever know, let. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. Anderson, Margot Bloomstein, John F. How can you realize the value of content while planning for its long-term success? It's too limiting to constrain content strategy to the domain of web communications only.